How The Back Forty Inspired Joy and Passion at the CWC
About a month ago, The Back Forty took part in the California Women’s Conference (or CWC). Building up to this event we frantically worked to create the perfect presence. We finalized our first online course, published our first Back Forty journal, and created countless banners and flyers. We didn’t know what to expect walking into that exhibit hall, but we had dreams of the contacts we would gain through our raffles and giveaways, the books we would sell, and the contacts we would make.
Little did we know that another aspect of our booth would be the most rewarding.
At our booth, we had a small recording studio set up. We were thinking that we would interview a few people about the passions they discovered while traveling through midlife. We had no idea how big a role this would end up playing at the conference.
We were thinking that we would complete 15-20 interviews each day, lasting about 5 minutes each. What we weren’t expecting was to be so inspired by the stories of finding one’s passion and the joy of sharing that passion with others.
We ended up conducting about 30 interviews over the two-day conference, but the average video ended up lasting 15 minutes. Suddenly, our expected 3 hours of content became over SEVEN AND A HALF HOURS.
Walking into the event, we had no idea the type of passion and joy we would find in those we interviewed. Now, not only have we had the chance to interview amazing people, but we have been given the opportunity to share these inspiring stories with the world. We have decided to turn these inspiring interviews into an online program aimed at inspiring others to create their second half of life as their best half. Now, this course is not ready to be released yet, but I have put together a short video with some excerpts from our two days of interviewing.